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Fujifilm’s X-A7 is an entry-level mirrorless with a 24MP sensor
The $700 price tag makes this one very appealing.
Fujifilm’s new GF 50mm F3.5 R LM WR is its most compact medium format lens
Plus a XF 16-80mm F4 R OIS WR for its X series.
A Fujifilm Instax camera with an LCD screen is coming soon
We will know a lot more on June 12.
The Fujifilm Instax Mini LiPlay is an instant film camera that records sound
The newest Instax camera combines the analog and digital worlds.
Fujifilm’s upcoming Neopan Acros 100 II black-and-white film upgrades a classic stock
A new black-and-white film is coming soon.
Films worth shooting with before they’re gone
Give your digital camera a break and shoot these film rolls while you still have the opportunity.
Why would you want a $10k camera with 100 megapixels anyway?
Fujifilm's new GFX 100 is a $10,000 camera with lots of pixels. Here's what they're made to do.
The $10,000 Fujifilm GFX100 has a 100 megapixel, medium format sensor
Meet Fujifilm’s new photographic beast has a $10,000 price tag.
Fujifilm’s X-T30 provides many of the high-end features found in the X-T3 at a fraction of the price
The camera companies keep stepping up their game for entry level cameras.
Digital cameras are more exciting right now than they have been in years
The smartphone changed the industry in a big way, but it's not all bad.