Fujifilm GFX 50S Medium Format Digital Camera Coming In February For $6,499

The GFX system is looking ready for prime time

Fujifilm GFX 50S Medium Format Digital Camera
At first glance, it's not hard to mistake the GFX 50S for a regular full-frame DSLR.Fujifilm

We were first introduced to Fujifilm's medium format GFX 50S camera back at Photokina 2016. It was a huge step for the company, jumping straight from APS-C to a medium format digital sensor, skipping the full-frame game completely. At that time, we knew the camera would come with a lens for "less than $10,000," but now we have the full details for the camera, its release, and its price.

Fujifilm GFX 50S Medium Format Digital Camera
The finder on the camera is removable and can be replaced with a tilting finder for head-down shooting.Fujifilm

In case you missed the announcement, the GFX 50S uses a traditional CMOS sensor (not X-Trans like some other Fujifilm cameras) in the Fujifilm G format, which measures 43.8x32.9mm. That makes it 1.7x the area of a typical 35mm full-frame sensor. It has a 51.4-megapixel resolution as well as the X Processor Pro, which is also found in Fujifilm’s flagship APS-C cameras, the X-Pro2 and the X-T2.

Fujifilm GFX 50S Medium Format Digital Camera
A side view of the GFX 50S with the standard prime lens.Fujifilm

Despite the size advantage of the sensor, the camera body itself is roughly the same size and weight as a full frame system camera. You can see some real-life hands-on images here.

Fujifilm GFX 50S Medium Format Digital Camera
The GF63mmF2.8 R WR offers a field of view similar to a standard 50mm lens on a full-frame camera.Fujifilm

The GFX system also includes a full suite of lenses, which will begin rolling out with the camera body. The first three lenses will be available in February like the camera body, and include the following models:

  • GF63mmF2.8 R WR (equivalent to 50mm in 35mm format, $1,499)
  • GF32-64mmF4 R LM WR (equivalent to 25-51mm in 35mm format $2,299)
  • GF120mmF4 Macro R LM OIS WR (equivalent to 95mm in 35mm format $2,699)
Fujifilm GFX 50S Medium Format Digital Camera Lens
The GF23mmF4 R LM WR lens will be coming later in 2017.Fujifilm

Another group of three lenses are on the way and will be announced later in 2017:

  • GF110mmF2 R LM WR (equivalent to 87mm in 35mm format)
  • GF23mmF4 R LM WR (equivalent to 18mm in 35mm format)
  • GF45mmF2.8 R WR (equivalent to 35mm in 35mm format)
Fujifilm GFX 50S Medium Format Digital Camera
The optional battery grip adds considerable bulk to the camera body, but also considerably extends battery life.Fujifilm

In addition to the native lenses, there will also be an H Mount Adapter that enables the use of legacy lenses that were originally intended for the GX645AF.

From the press material, it sure seems like the system is very well fleshed out. The accessories include a View Camera Adapter for using the GFX as a digital back, and a functional tethered shooting solution, which isn’t always a given, but can be crucial to studio photographers.

We're looking forward to getting our hands on the fully-functioning GFX very soon and comparing it to the version we saw back at Photokina. And while there are still some questions that need to be answered (like how it measures up against the Pentax and Hasselblad systems), this is easily one of the most interesting cameras to spring up in a while.

Scroll down for more product images.

Fujifilm GFX 50S Medium Format Digital Camera
A back view of the camera.Fujifilm
Fujifilm GFX 50S Medium Format Digital Camera Zoom Lens
The GF32-64mmF4 R LM WR is one of the launch lenses and is the only zoom mentioned on the road map.Fujifilm
Fujifilm GFX 50S Medium Format Digital Camera
The GF120mmF4 Macro R LM OIS WR is the third lens that will be available at launch and provides a macro option that will be appreciated by studio shooters.Fujifilm
Fujifilm GFX 50S Medium Format Digital Camera
The GF110mmF2 R LM WR is coming later in 2017 and will likely be a go-to portrait lens option.Fujifilm
Fujifilm GFX 50S Medium Format Digital Camera
The GF45mmF2.8 R WR is slightly wider than the standard prime and is common for uses like street photography and environmental portraiture.Fujifilm
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