Joining the F70EXR as one of Fujifilm's brand new cameras announced today is the Finepix Z37. The flashy compact follows in line with the rest of the fashion-oriented Z-series. Although its body only measures at 19.1 mm, it rocks a fairly standard 10-megapixel sensor, 3x optical zoom and a 2.7" LCD screen. In line with the fashion forward physique is the built-in 'Blog Mode' which allows users to automatically resize images and movies, making them ready for Web use. It also includes Fujifilm's 'Scene Recognition Auto', which detects the correct scene setting without the need to pre-select the mode on the camera. Other features include face detection with automatic red-eye removal and maximum ISO sensitivity up to 1600. The Finepix Z37 will drop in August with a street price of $149.95. Check out the full press release after the jump.