The other gorilla on the spec sheet is the addition of WiFi and Sony's new PlayMemories platform. It doesn't run a full mobile OS like Nikon's Android-sporting S800c, but it does support additional PlayMemories apps that let you add functionalities to the camera. For instance, you can beam photos to an iOS or Android device over WiFi or even directly upload photos to Facebook. Other apps include things like additional picture effects, bracketing options, and, in the future, time-lapse. No, there's no mention of Instagram.