But, now comes the truly wild part. When it ships in February, it'll bring a price of 5,000 Euro, which will be about $6,500 if you figure in the VAT. That is A LOT of money for a camera that shares the vast majority of its guts with the sub-$1,500 NEX-7. But, we'll definitely be interested to see how the Hasselblad improvements have affected performance. Until then, we'll just keep saving up for that new H5D.