Colour Before Color.

Most fans of contemporary photography know Martin Parr for his high-saturation color photos that take a satirical, slightly off-kilter look at modern society. An avid collector, author, and curator, Parr has his hands in about 20 different projects at any one time.

His latest venture is “Colour Before Color,” an exhibition of early 1970s European color photography, opening at the Hasted Hunt gallery in New York June 7. Parr’s exhibit starts from the premise that the history of color photography is tilted too far in the direction of the Americans like William Eggleston, Stephen Shore, Joel Sternfeld and Joel Meyerowitz. While he concedes that these masters helped the medium gain acceptance in the art world, Parr argues that Europeans were producing color work before or contemporaneous with William Eggleston in the U.S.

“The purpose of the current exhibition is to demonstrate that an equally lively colour photography culture in Europe was operating both before and during the 70s,” Parr writes in the introduction to the exhibition. “This work had been largely overlooked as it was not put together as a movement, nor was it promoted by high profile institutions.”

Jörg Colberg, author of the Conscientious blog and an American Photo contributor, recently spoke with Parr about the upcoming show. –Jay DeFoore

J. Colberg: Why did it take so long for colour photography to be accepted as an art form?

M. Parr: I guess because the museum/art world was rather dismissive of it. Although, as soon as colour was invented it was used for commercial purposes, and there were indeed some photographers who did their own work in it. It wasn’t ever taken seriously. If you did serious photography, it had to be done in black and white. Colour was regarded as rather commercial or as “something from the album.”

JC: And then it was John Szarkowski who broke it into the art world.

MP: He was part of the machinery in the 1970s or the institutions in the 1970s. There was a change in perception because of the famous Eggleston show.

JC: What I’m curious about is why did Europe mostly miss out, at least in the early stages of getting colour photography into museums?

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MP: The whole point of this exhibition is to demonstrate that there was intelligent colour photography being viewed in Europe, but because we didn’t have the powerful art institutions behind the photographers, or there weren’t the exhibitions that became the landmark pointers, they weren’t particularly known. So the purpose of this show is to just really say, “Yes, we all know about the ’70s in America when colour became accepted part of the contemporary practice, but did you know it happened in Europe as well?” We show photographs from different photographers, starting with Keld Helmer-Petersen, who did probably the first intelligent colour photography book in 1947.

JC: I discovered one of the photographers, Dutch photographer Ed van der Elsken, just last year when I was in Holland. I was really surprised because at first I thought, “Wow, this is great!,” and I couldn’t really find anything online, apart from some few samples. I thought that those were very interesting if you compare them with what people in America were doing. So if you compare these European colour photo pioneers with their well-known American counterparts, what similarities and differences do you see in what they were doing?

MP: Van der Elsken was a maverick photojournalist or documentary photographer, and he did colour and black and white. His most famous book was done in black and white. But he also did colour. He did it without really thinking. It wasn’t a big issue. He just did it, because colour was there.

Most of the photographers in America had started out in black and white — even Eggleston, even Shore — and they all moved to colour as a conscious statement: “Why shouldn’t we shoot this in colour?” It is almost political, whereas Van der Elsken was highly intuitive.

The one that has the most similarity to the mentality that happened in America and that you’re more knowledgeable with because its history is quite well known is Luigi Ghirri, who has the most overlap with that sensibility from the American colour photography of the ’70s. I’ve never seen a black and white picture of his. I think he was really an early colourist. He was doing colour pictures in the late ’50s, rather than moving from black and white to colour. Even Eggleston moved from black and white to colour in the early part of his career.

JC: You might know I have a blog where I link to photography. I’d be interested to find out how, apart from going to your show at Hasted Hunt, what’s another good other way to see the works of those early European pioneers? Are there any books available? Are there websites?

MP: There are books, and they’re very obscure. It’s unlikely that any American book shop would have any of them. It’s as simple as that.
Aperture is finally doing a book about Ghirri next year. Helmer-Petersen’s book, “122 Colour Photographs,” was published in 1947 and is out of print, of course. You can get Van der Elsken’s books; “Hello,” for example, is in colour, but they’re not particularly his best colour pictures. No one has even heard of Carlos Siquier in America, let alone knows he has a book. There’s one book by Peter Mitchell, which has some black and white and some colour, but he never did a book with his earlier body of work. John Hinde has a book out, in fact the one that I edited, “Our True Intent Is All For Your Delight: The John Hinde Butlin’s Photographs.”

So these people are written out of history. The history of photography is so subjective, and the more we go on, the more we realize how subjective it is. I think this is another interesting example of how things are being overlooked, because nobody knew about them. Either people didn’t know about them, or they were just too lazy or lacking of interest to include them.

JC: I’m sure lots of people will be surprised to actually see that photography and to realize that there were people in Europe doing this. And I think that’s why the show will be immensely valuable. I certainly hope that maybe some of these books will be re-printed so that the photographs will become more widely available.

MP: Yes. Ideally, there eventually would be a catalogue along these themes and ideas, but there’s nothing at the moment and the time.
Nothing yet.

JC: Do you have any plans on getting the show to different places, or is it just that one show?

MP: I do have interest from a dealer in California, but other than that not really. It could eventually become a museum show. The great thing with a commercial gallery is that you can have an idea and do it in six months; you have a museum show and then you might do it in five years’ time if you get the money. That doesn’t sound very exciting to me. And remember, the institutions in America are often very slow at responding to things.

JC: But then of course, there’s a little bit of a European aspect to it, too, because lots of people in Europe don’t know the whole story, either. Are there any shows being planned in Europe?

MP: Not yet. Some of these photographers I have shown individually, but never as a group. With Hinde and Helmer-Petersen, I’ve been a party to people’s reawakened interest. I’ve known about people like Siquier for years, but even in Europe I’d say he’s pretty obscure. In Spain they know him, because he is Spanish, but outside of Spain, people wouldn’t.

— “Colour Before Color” runs from June 7 to July 20, 2007 at Hasted Hunt in New York City, and is part of the Magnum Photos 60th anniversary celebration. The exhibition features works by Keld Helmer-Petersen, Luigi Ghirri, Ed van der Elsken, Carlos Perez Siquier, John Hinde, and Peter Mitchell. Jörg Colberg is founder and editor of the fine-art photography blog Conscientious. He works as a research scientist at Carnegie-Mellon University.

Press Release:
Colour Before Color, curated by MARTIN PARR
June 7 – July 20, 2007

HASTED HUNT is pleased to announce a very special exhibition, COLOUR BEFORE COLOR, curated byMARTIN PARR. The show will be on view from June 7 to July 20, 2007.

For COLOUR BEFORE COLOR, Martin Parr has selected a group of European photographers who were working with color photography in the early 1970’s. These artists were producing work before or contemporaneous with William Eggleston in the US.

The six artists in COLOUR BEFORE COLOR include Luigi Ghirri (Italian, 1943-1920), Keld Helmer-Peterson (Danish, b.1920), John Hinde (British, studio with Edmund Nägele, Elmar Ludwig, David Noble), Peter Mitchell (British), Carlos Pérez Siquier (Spanish, b. 1930), and Ed van der Elsken (Dutch, 1925-1990).

Martin Parr writes:

In the rather dysfunctional history of colour photography, the seminal exhibition by William Eggleston in 1976 at MOMA New York is often cited as the start of serious colour photography. This statement often riles and confuses many people, as colour photography had been around for 90 years. However, previous to Eggleston’s exhibition and book, colour work had predominately been associated with commercial or even snapshot photography. His show gave colour practice the status in the museum world that had previously eluded it.

It is quite significant that the American photography had become so institutionalized as it was this world, especially with the all-powerful John Szarkowski, that fueled the acceptance of colour work. We should also mention the work of Stephen Shore, Joel Sternfeld and Joel Meyerowitz who all contributed to the establishment and acceptance of colour photography in the 70s.

The purpose of the current exhibition is to demonstrate that an equally lively colour photography culture in Europe was operating both before and during the 70s. This work had been largely overlooked as it was not put together as a movement, nor was it promoted by high profile institutions.

The American colorists who became known in the 70s are now enjoying a renaissance, while the European pioneer equivalents remain relatively obscure.

In 1947, KELD HELMER-PETERSEN self published a book entitled 122 Colour Photographs. It was perhaps the first intelligent book featuring only colour photographs and was distinctively Modernist in its look. Helmer-Petersen enjoyed a brief moment of recognition when Life Magazine published a folio. For a short period he taught photography at the Art Institute of Chicago, before returning to his native Denmark to pursue a career as an architectural photographer.

LUIGI GHIRRI, who died in 1992, was perhaps the colour photographer whose work overlapped most with an American sensitivity. A real spirit of adventure propelled this brilliant Italian artist to explore so many ideas well ahead of their time. Aperture will publish a book and mount an exhibition by Ghirri in 2008.

ED VAN DER ELSKEN, the maverick Dutch photojournalist switched effortlessly between colour and black and white without considering the status of colour in the art world for one moment. His long-term project to shoot on the streets of cities produced many iconic colour images.

CARLOS PEREZ SIQUIER, like many colour photographers started his career in black and white and moved to colour in the 1960s. He photographed in his native Almeria, in Spain and finally took to the nearby beach with a medium format camera in the 1970s and produced a remarkable body of work during this decade.

JOHN HINDE was an English photographer who was a pioneer of colour work. He started a hugely successful post card company and in the late 1960s picked up a commission to photograph Butlins holiday camps. By that time he was employing other photographers to continue this and other assignments. The images of the camp interiors are in luscious colour, and are packed with information about dress and décor of this period.

PETER MITCHELL, also an English photographer, had the first landmark colour exhibition in the UK entitled “A New Refutation of Viking 4 Space Mission” at the Impressions Gallery, York in 1979. Mitchell photographed the factories, owners of small shops and other features of Leeds, the city in Yorkshire where he lives .He does this in a very formal style, with the aid of a stepladder. The idea being this is how Leeds may be viewed when the Mission from Mars finally lands on this unsuspecting city.

More than 30 years after these images were produced, the language of colour photography that these photographers have employed is now very familiar. This exhibition gives a unique opportunity to re-assess the short and confused history of recent colour photography by showing the work of European pioneers who have been overlooked and eclipsed by their American counterparts.
– Martin Parr, January 2007

In addition to the works on view in the large exhibition, there will be representative works by these artists in the gallery inventory. These are the US debuts for SIQUIER, MITCHELL and the color work by VAN DER ELSKEN.

The Hasted Hunt exhibition will feature contemporary prints commissioned from the original negatives and will include works unfamiliar to the US audience and, in a number of cases, previously unavailable in any form.

MATIN PARR is a well-known Magnum photographer as well as author and curator. He has a large retrospective show on tour in Europe. He co-authored (with Gerry Badger) The History of Photo Book, Vol.1 and Vol. 2 (Phaidon), and served as the Artistic Director for the 2004 Rencontres d’Arles in France where he included the Helmer-Peterson work.

There will be a panel presentation with Mr. Parr and special guests (to be announced) on Wednesday, June 20 from 5 to 6 PM, followed by a reception from 6 to 8 PM. This is the first in a series of exhibitions to be guest curated in the coming months at Hasted Hunt.
529 West 20th Street, 3rd Floor New York, NY 10011 T 212 627 0006 www.hastedhunt.com