Sigma SD1 Merrill DSLR For all intents and purposes, this is the same SD1 that has been available for quite some time now. But, Sigma has officially lowered the price to just $2,300. That's almost exactly 1/3 what was originally selling for. At that price, and with the extremely powerful Foveon X3 sensor inside, one has to look at it in an entirely different light. It gets the addition to its name from one of the co-creators of the Foveon sensor. READ THE FULL POST HERE.

When Sigma dropped the price of the SD1 from around $6,900 to $2,300, the company also announced a reward program for those who paid full price for the camera. Dubbed the “SD1 Point Support Program,” it gave those who forked out the full cost 40 reward points — but up until now we haven’t known what those points will be good for. According to Sigma UK and DPReview, those 40 points can be used to purchase up to ¥400,000 of Sigma goods — that’s around $4,800.

The point value of the goods are based on their MSRP when on February 8th, and you have to have purchased the SD1 at full price before February 23rd. Registrations for the program are open until May 31st, and you need to contact Sigma directly to get on board. It’s good to see the points program is actually going to be substantial. That kind of cash can make a serious difference in the kit that’s in a camera bag.