The concept is still very simple. The box is made of translucent white material that lets you get a solid white background for simple product shots. The whole thing is lit by dual LED strip lights that are twice was long as the ones found in the first version. That makes sense since the box itself has about twice the volume as the Foldio.
It comes with three backdrop options: white, grey, and black.
Ultimately, the idea is that, when combined with the Foldio app, you can actually use this box to take high-quality product shots using only a smartphone camera, which is something that will likely have great appeal to people who sell a lot of products online.
The results are actually pretty solid, so for $65, it’s might pay for itself in saved time in a hurry. Of course, you could always make your own, but the results are often a little less predictable and durable.