The XF10 is an APS-C compact camera with a fixed FUJINON 18.5mmF2.8 lens (equivalent to a 28mm on a full-frame camera) with a touchscreen operation and an AF joystick. This pocket sized camera is built around a 24.2 megapixel APS-C sized sensor, has a 3-inch" color LCD touchscreen, a standard ISO sensitivity of 200 – 12800. You can expand that sensitivity range down to 100 or up to 51,200. It shoots video in 4K (but only at 15P) and full HD at 59.94P / 50P / 24P / 23.98P. The camera allows users to switch into "Square Mode" (aka a 1:1 ratio) so you can compose in the format popularized by Instagram. It's equipped with built-in wireless and Bluetooth so you can get those photos to your phone to be shared with your social media networks. The XF10 seems like a great option for anyone looking to shoot on something a bit more advanced than their smartphone. There's no viewfinder, which seems a little odd, considering the quality of the sensor. The camera will be available next month and cost just under $500.