You Can Now Buy A Bright Red Leica APO Summicron-M 50mm f/2 ASPH Lens
$8,950 will get you the loudest lens around.
![Lens News photo](https://www.popphoto.com/uploads/2019/01/17/5GNA7TXHTPUEL2USDKU3DF3TNI.jpg?auto=webp&width=785&height=894.42155756208)
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![Leica APO Summicron-M 50mm f/2 ASPH Lens in bright red](https://www.popphoto.com/uploads/2019/01/17/MNGMWGHPXEHMYYDNBOOSZBLSVY-899x1024.jpg?auto=webp&optimize=high&width=100)
One of the things many people like about Leica’s iconic M-series rangefinder cameras is how unassuming and discreet they can be. They often look like little more than black rectangles that many find less intimidating than a big DSLR. If you’re not about the discreet Leica life, however, you can now show off with the company’s new bright red APO Summicron-M 50mm f/2 ASPH prime lens.
![You Can Now Buy A Bright Red Leica APO Summicron-M 50mm f/2 ASPH Lens](https://www.popphoto.com/uploads/2019/01/17/A5BMIRNKEIMWRXBJ5LGCO2Y3PA-931x1024.jpg?auto=webp&optimize=high&width=100)
![You Can Now Buy A Bright Red Leica APO Summicron-M 50mm f/2 ASPH Lens](https://www.popphoto.com/uploads/2019/01/17/ZI4GTVFXQY4EJOIDL7HIQC2TFE-1024x706.jpg?auto=webp&optimize=high&width=100)
From a build and optics standpoint, the lens is pretty much what you’d expect. Say what you will about its price, but this 50mm lens is one of the most well-regarded lenses around, bar none. This new one, however, has a bright red anodized finish that makes it extremely conspicuous.
When the red version hits the market, it will come with a retail price of $8,950, so yes, you will be paying a premium if you want that very noticeable lens attached to the front of your otherwise unassuming camera.
![You Can Now Buy A Bright Red Leica APO Summicron-M 50mm f/2 ASPH Lens](https://www.popphoto.com/uploads/2019/01/17/OKMTL5MWVNNUBCJQEORVOQBBBY-1024x645.jpg?auto=webp&optimize=high&width=100)
Personally, I think it looks rather awesome. Sure, it’s pretty impractical, but that’s not really the point, now is it?
![You Can Now Buy A Bright Red Leica APO Summicron-M 50mm f/2 ASPH Lens](https://www.popphoto.com/uploads/2019/01/17/GFC2M6W3EJQ33JIK2O7U5FVKMI-1024x614.jpg?auto=webp&optimize=high&width=100)