Amazon Prime Day is a little bit different this year, but we’re all used to everything in our lives being a little bit—or a lot—different this year. Luckily, shopping online is something we’ve all gotten pretty good at, and it just so happens that things are starting to pick back up in time for Amazon Prime Day 2021. In this, our best Prime Day Preview, we’ll go through some of the tips and tricks to getting the best camera gear deals online, helping you fight through all the noise to find the best DSLR cameras, best GoPro (or other action cameras), lenses, the very best accessories, and more. Budding photographers and professionals alike know all too well how pricey good equipment can be, so this is a huge opportunity to snag a great deal on that equipment you’ve had your eye on.

Amazon Prime Day 2021 FAQ:

When is Prime Day 2021?

Prime Day 2021 starts at 3 a.m. EDT on Monday, June 21. The two-day retail extravaganza will continue through Tuesday, June 22. But you have to be a Prime member to take advantage of the savings. Sign up for a free 30-day trial or membership.

What is Amazon Prime Day?

Amazon Prime Day is a massive sales day for the online megaretailer, where you can find deep discounts—often with limited inventory, so you’ll have to act fast—on everything from electronics to clothes to household items. Luckily, that also includes tons of photography gear. We’ve aimed to put together the best Prime Day preview for all this season’s most coveted camera gear, so keep this page bookmarked to stay in the loop as the sale progresses.

When does Prime Day end?

Prime Day has, for the past few years, ended after 48 hours. But as a Prime member, there are always daily sales on Amazon, Prime Day or not.

Do I Need a Prime Membersip To Get Prime Day 2021 Deals?

Yes, you’ll need a Prime membership to get access to the exclusive deals offered during Amazon Prime Day 2021, but it’s easy to sign up if you aren’t yet a member. Prime members get access to Amazon original movies and TV, discounts on groceries at Whole Foods, free two-day shipping on most orders, and lots more. First-time members can even enjoy a 30-day free trial, which makes Prime Day 2021 one of the best opportunities to sign up.

Amazon Prime Day preview: deals on photography equipment

If history is any guide, photography gear, including the best photography gear and camera accessories, are very likely to be the subject of killer Amazon Prime Day 2021 deals. We don’t know exactly what those deals will be ahead of time, but looking at last year’s deals, we can predict sales on DSLRs, mirrorless cameras, action cameras, and accessories. Last year, many of the top cameras from Nikon, Sony, and Canon saw their prices slashed, sometimes by nearly 50 percent. 

Whether you’re in the market for a new camera for streaming, vlogging, creating content, documenting your favorite activities, or just making memories, this list aims to collect the best Prime Day deals on photography and help you keep track of them. These sales are subject to change and the deals won’t last forever, but we’ll keep this page updated, so bookmark it and consider it your best Prime Day preview for must-have photography equipment.

Best Prime Day preview WiFi system deal: Amazon eero 6 WiFi system—$181 for Prime Members (Was $279)



No need to roll your eyes when your photo upload buffers anymore—the eero 6 system works quickly and efficiently to adapt to your space. It’s also easy to expand the system by adding eero items over time. This package comes with one router and two extenders.

Best beginner DSLR deals on Prime Day: Canon EOS Rebel SL3



Phone cameras have come a long way in recent years, but they can’t stack up to the versatility, modularity, and granular artistic control that comes from a genuine DSLR camera. If you really want to get into photography, there’s no better entry-level DSLR than the Canon EOS Rebel SL3. It’s chock full of pro functions and design features like 4K video recording and time-lapse alongside a burly 24.1-megapixel CMOS sensor. With the included feature assistant, beginners need not fear—the best DSLR camera can guide you through your first shot step-by-step while still leaving you room to grow and experiment.

Best mirrorless camera: Fujifilm X-T200



There are lots of great mirrorless options out there, but we like the Fujifilm X-T200 for its gigantic 3.5-inch swiveling touchscreen interface, for its big 24MP sensor that captures great image quality, and for its ability to capture full 4K video. It sports automatic focusing with face and eye detection, main subject recognition, background blurring, film simulation, and tons of other artfully designed functions to maximize any photographer’s creative palette. It also sports a cool, retro look, and it’s compatible with all of Fuji’s X-Mount lenses.

Best action camera: GoPro HERO9



The GoPro HERO9 is a truly excellent action camera, capable of taking 5K video (or using the new HyperSmooth 3.0 feature, which stabilizes and smooths image quality regardless of resolution). It has a bigger screen, longer battery, and even easier-to-press buttons than its predecessors. Of course, it wouldn’t truly be a GoPro without being rugged enough to withstand the elements, and the HERO9 delivers with a rugged chassis and effortless waterproofing down to a depth of 33 feet.

Best camera for YouTube deals: DJI Om 4



The DJI Om 4 isn’t a camera, of course. It’s what’s called a three-axis gimbal: a magnetic stabilizer that can be used either handheld or as a tripod, perfect for YouTubing. It can actively focus on whatever you want with a hand gesture, smooth video while you’re out in the world, and turn your smartphone’s camera into something astonishingly professional. It also includes a high-powered magnetic mount, which makes it easy and secure to pop your phone into place.

Related: See all the best Amazon deals available right now.

Some final thoughts on the best Prime Day preview of photography gear

As you’ve no doubt gathered from our Amazon Prime Day preview, there are bound to be some killer deals on photography gear this year. Whether you’re on the hunt for the best DSLR camera, best mirrorless camera, or any other image-snapping equipment, Amazon Prime Day 2021 deals are the perfect opportunity to grab one for a fraction of the normal price. Fortune favors the bold, and these deals come in limited quantities for a limited time only, so keep an eye on this page for the most up-to-date info and be sure to act fast when your camera of choice goes on sale.