It's hard-wired into my brain that any time I see camera gear, I get a little curious about it. Today, I was walking through a major national department store and saw this lens peering out. Of course, I was curious which lens they used for the design, so imagine my surprise when I saw it was the mythical 70-300mm F/2.8 IS zoom lens! Take the best parts of the 70-200mm F/2.8 and the 70-300mm F/4-5.6 and you've got this photographic unicorn. Interestingly enough, the actual lens picture appears to be the 24-105 F/4L IS. Yes, I'm that big of a nerd.