instagram ad

Instagram is getting ads. It’s been rumored for a very long time, and was officially confirmed a few weeks ago. Now Instagram has released more information about how ads will work, and shown off a few examples of what you can expect to see in your feed.

If you’re an Instagram user in the USA, sometime in the next week you’ll see a one off serving of the ad above, to introduce you to the concept. As you can see, they’re very similar to standard Instagram posts, apart from the sponsered logo in the upper right corner.

The ads will roll out slowly, with only a handful of partners at launch — adidas, Ben & Jerry’s, Burberry, General Electric, Lexus, Levi’s®, Macy’s, Michael Kors, PayPal and Starwood are on-board for early campaigns. Instagram is promising “We do our best to show high-quality and engaging ads” — but if you find them untenable, you can hide individual ads using the “…” button.

You can see a number of example ads here, and so far most of them seem to be of a decent photographic standard. The PayPal and Macys ones both look very much like they fit the Instagram esthetic. Hopefully Instagram will try and keep holding advertisers to a relatively high standard.

What do you think? Are ads on Instagram enough to turn you off of the network? Or a necessary evil for a free service?