I'm actually a little curious about how well the promotion worked. I took this over a year ago and haven't really seen anything like it since. I guess if it was wildly successful, you couldn't buy a box of light bulbs without earning yourself a full-on photoshoot. And wouldn't this have made more sense if it were on a product like, I don't know, hair gel or make-up? Seems like people purchasing those products might be feeling a bit more photogenic.