Designing a portfolio of your best work has its own set of challenges and pitfalls. Follow this advice for both online and print portfolios.

• Make the photos the star on a simple website. Avoid confusing navigation, crazy animations, and other bells and whistles—unless you want to sell yourself as a web designer, not a photographer.

• The same goes with print portfolios. The quality of the photos is much more important than the packaging.

• If you are looking for work, have three duplicate portfolios ready to ship off to potential clients.

• No portfolio is perfect, so do your best for now, and update it every couple of months.

Adapted from Advertising Photography, A Straightforward Guide to a complex industry by Lou Lesko (Thomson Course Technology, 2007; $40)