First there was the phenomenon of people hiring their own personal paparazzi to make them feel like celebrities. Now, in this really interesting article in the New York Times, we learn that certain house-proud folks are hiring high-end photographers to take pictures of their homes. It's like having your home featured in a shelter magazine, only better. All you can do with a magazine is set it on your coffee table and hope that people see it. By hiring a photographer, you get fine-art prints you can hang on your wall.
This may be a seriously good business for photographers to go into. Hot commercial/fine-art photographer Todd Eberle has taken private commissions. "We fetishize homes now, in a way we never did before," he says. Even the famed architectural photographer Julius Schulman (seen here in a photo by Monica Almeida for the Times) takes private commissions. Above: A photo Schulman made for Los Angeles homeowners Dana Garman and James Jacobsen.--David Schonauer