RCA makes no bones about their target audience for their new Small Wonder EZ201 hand-held camcorder ($129, street): women age 25-50. So serious are they about marketing to moms that they’ve planned its release to coincide with Mother’s Day. (It’s out exclusively at Circuit City tomorrow and will be released to stores like Wal-Mart in June).
Aside from the fact that they have used the name of an 80s TV show for their product, it’s annoying how little credit they give “moms” in figuring out technology. An RCA spokesperson even remarked at yesterday’s press conference that most fathers buy a camcorder for the birth of the first child, but after that it sits unused in the closet because mom doesn’t know how to work it. Ouch. (Obviously they’re not familiar with the whole MWC phenomenon).