In November 2007, Time magazine put Philadelphia pro Bill Cramer on a plane to Ohio, charging him with producing an outdoor location portrait of Christin Anson, a high school soccer player. When he arrived at her Lancaster home, it was clear the shoot would be no piece of cake. Under a dense, raining cloud cover, the ambient light was depressingly dim, with a soggy blue cast. He had just two hours. A straight snapshot produced a flat portrait without color, texture, detail, or presence, and his young athlete blended sadly into the drab distance. Most importantly, the scene lacked the necessary depth.