What is your biggest challenge?
Creating a portfolio for a resort long before it opens—I was first hired to make Epcot look finished six months before it was. To do this, we shoot the grounds, model rooms, and Experiences elsewhere that will be offered there. For an attaction like a new roller coaster, we build a miniature and shoot that. This is one of our specialties and it has a big impact on advanced bookings. Our resort in Hawaii opens in August 2011, but on the website it would be hard to tell it's not already open.