But, concerned that his photos were so attractive that people would ignore the message, Jordan set out to create "the ugliest photo I could ever make." His subject? Exactly 125,000 cigarette butts, the number discarded around the world every second. He made the image by photographing 5,000 cigarettes over and over again, combining the digital images and printing the result at a huge 5x10 feet. Viewed up close, the fine detail can be disgusting, says Jordan. "You can see the lipstick on a butt."