The 2006 campaign was conceived by the French Publicis agency and appeared throughout Europe. But the key to its success was masterful execution by photographer Vincent Dixon. He was born in Ireland, but has been based in New York for the past eight years, and holds a Ph.D. in molecular biology. For this image, says Dixon, the goal was to achieve "a Caravaggio-like illumination" in which each character is fully defined by light. To that end, Dixon lit each model's face with a separate Profoto strobe head. "The humor of the ad is brilliantly understated," says Dixon, "but the lighting certainly isn't."