Where do members acquire these digital skills? Chances are, it's at the club. A recent PSA convention near Baltimore, MD , featured workshops on everything from operating a DSLR to image editing. And every program took a straightforward, user-friendly approach. For example, "Digital Special Effects," a program offered by Digital Photo Artists President Tim Koverman, used none of the tech-heavy jargon often heard in image-editing courses at art schools, community colleges, or trade shows. Instead, it was simple and focused only on Photoshop tools that would interest amateur photographers. Koverman repeated important points, used direct language, and didn't try to cover very much. He clearly wasn't interested in wowing the audience with either Photoshop's abilities or his own.