Otherwise, the camera is a lot like the Sony you can still buy at many retailers. The Hasselblad, however, will set you back $2,395. It's a substantial markup and, honestly, it's not really something worth getting mad about. The posts about Hasselblad's Lunar and Stellar cameras are always filled with vitriol, and I get it, but the truth is that these cameras aren't made for pros or enthusiasts, which make up the vast majority of our readership (and staff, for that matter). They're made for collectors and people looking for functional fashion accessories.