Like other entry-level DSLRs, Canon has put an emphasis on features that appeal to beginners, like a Feature Guide that helps explain how each shooting mode works. They also have filter modes that add effects like Toy Camera and Fisheye. It will cost $549 with the 18-55mm kit lens. At that price, you're likely better off opting for something a little further up the line, like the SL1. But, the T3 was the perennial Black Friday camera, so we wouldn't be surprised to see this thing discounted all over the place to get people in the door of the Canon system.