New Gear: Leica C is an Audi Designed, Rebranded Panasonic LF1

A new compact gets the red Leica badge

leica c

leica c

Leica has just unveiled a new compact camera, the Leica C, and it appears to be the iconic camera makers take on the Panasonic LF1. Continuing its long tradition of building off Panasonic cameras, the Leica C takes the innards of the LF1, and puts it in a new, Audi designed shell.

The Leica C has all the same specs as the LF1: the 1/1.7-inch 12.8-megapixel sensor, 28-200mm f/2–5.9 lens, NFC and Wi-Fi, 200,000-dot EVF. Leica's additions to the camera appear to be the new body, created by Audi Design, a range of accessories, and a price tag of $699 (vs $499 for the LF1).

Available in champagne and bordeaux colors, the Leica C will be available in October, with the accessories landing in December. They'll include:

The perfect complement to the Leica C’s well-designed and stylish look, Leica is offering a range of specially designed, perfectly finished, premium matching accessories. The range currently features five different options of fashionable bags and cases: the Leica C-Clutch, Leica C-Twist, Leica C-Snap, Leica C-Pouch, and Leica C-Case. The Leica C-Clutch is a luxurious clutch handbag with a carrying strap. In light gold or dark red Alcantara with a sandblasted metal closer, it offers two separate compartments with ample space for the camera and other personal belongings. Also in Alcantara and offered in both colors, the Leica C-Twist wrap-around case is attached to the tripod thread on the base of the camera and then simply wrapped around the Leica C and elegantly closed with a magnetic clasp.

The Leica C-Snap is comprised of hard plastic and elastic silicone that provides optimum protection against scratches and inadvertent knocks. The Leica C-Pouch is a polished pouch with a fascinating wrap-around design in black lambskin nappa leather. The Leica C-Case, an elegant case in black leather with lighter contrast stitching, also offers excellent protection for the Leica C. Thanks to its magnetic clasp, the case can be opened and closed quickly and ensures that the camera is always ready for action within seconds. This case is supplied complete with a matching carrying strap in black leather with lighter contrast stitching. The C-Hand Straps in soft and supple Alcantara in a choice of light gold or dark red complement the collection of premium accessories for the Leica C and guarantee optimum carrying comfort.

Though one little thing that does make some inroads to making up the difference between the Panasonic and Leica versions: the Leica C ships with a copy of Lightroom.