Overall, it seems like a nifty little camera, but at $300 the price seems pretty steep. Especially when it's not offering a ton of things that the camera already in your pocket (smartphone) can't do. We're still interested to mess with one when they become available in September, but I'm curious to see what the market for something like this is. At one time, it was a very popular space when Sony was making the awfully-named Bloggy and the Flip camera was seemingly everywhere. Things are much different now, though.