By parsing natural language, the app allows users of varying levels of skill to automagically edit their photos. That means you can give it slightly more specific orders like "darken the midtones at the top" or "increase the contrast", or combine commands with touch controls like "blur in this direction". Where it gets really fascinating is using less specific terms. The video shows a user telling PixelTone to "make it heavenly" or "make it retro" for one touch filters. Or assigning names to people and objects, and editing just them.