The two UltraFit Slings will go for $49.95 a pop, and are designed slightly differently to take into account differing anatomies. Joby talked with more than 500 photographers to decypher what they wanted in a strap, and the UltraFit Slings are the results. They feature a new design from Joby dubbed "SpeedCinch" to quickly extend the strap long enough to grab a photo, and then easily cinch it back tight against your body. This allows for it to be seated securely, and can be locked in place for added protection. The Slings also featured layered padding on the shoulder region of the strap, as well as high performance webbing along most of its length — and Joby uses heat press binding to stop the edges of the strap from fraying.