Nikon p300 design video main

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26 year-old Chikara Fujita has the very interesting job of designing cameras for Nikon in Japan. Specifically, he’s responsible for the slick CoolPix P300 compact. Nikon put together a video profiling the industrial designer and giving a small glimpse into their design process.

The video itself has some interesting tidbits, even if some of it does come off a little advertisement-ish. If nothing else, it’s an interesting little look into the world of Japanese industry, which may seem much different than the way things operate here in the States. For instance, there’s an entrance exam for employees trying to get a job working at Nikon. Intense.

From: I Am Nikon Blog