8-foot Kino flo daylight fluorescent fixture
While the arris threw a warm light, the car was lit by the cooler 8-foot Kino flo daylight fluorescent fixture.
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Two AlienBees B1600 strobes ($360, direct, each).

GS1 grid Spot ($36, direct)

One GS1 grid Spot ($36, direct)

Snooted and gridded Broncolor picolite ($720 street)

A snooted and gridded Broncolor picolite ($720 street)

Broncolor 3200 Ws unilite strobe heads

Two Broncolor 3200 Ws unilite strobe heads ($1,510, street, each).

Broncolor grafit powerpacks

Broncolor grafit powerpacks

arri tungsten lights

Jeff Ludes lit this scene with four 1,000-watt, four 650-watt, one 2,000- watt, and one 350-watt arri tungsten lights

Scrim Jim Diffusion Panels

Those illuminating the human models in the background were softened through Scrim Jim diffusion panels.
Cheyenne Ellis devised a clever way to deploy her 20-inch Flexfill Silver/White reflector ($47, street), without an assistant. Seated, she held it in her lap and aimed it with her forearms while shooting!

PocketWizard radio trigger ($351, street)

pocketWizard radio trigger ($351, street)

a profoto white beauty dish ($352, street)

a profoto white beauty dish ($352, street)

a profoto acute2 2400 Ws strobe

a profoto acute2 2400 Ws strobe