FYI: The “Ugliest Color in the World” Is Pantone 448 C

it's a sickly mixture of brown and green

Pantone 448 C the ugliest color in the world
There it is in all of its sickly gloryPantone

Color can be both a great friend and a tremendous enemy for a photographer. Sometimes you get amazing colorful backdrops that make your subjects pop and other times a guy in a red hat creates an impossibly distracting blob in your photo of an otherwise aesthetically-pleasing scene. But there’s one color, apparently, that will almost never work in your favor and it’s known as “opaque couché, or Pantone 448 C.

The ugliest color award comes from an Australian research and marketing project meant to actually dissuade people from smoking. They used a pool of more than 1,000 smokers to find out which colors were the most visually offensive. At the end of the day, this brown-green hybrid came out on top.

Color can be both a great friend and a tremendous enemy for a photographer. Sometimes you get amazing colorful backdrops that make your subjects pop and other times a guy in a red hat creates an impossibly distracting blob in your photo of an otherwise aesthetically-pleasing scene. But there’s one color, apparently, that will almost never work in your favor and it’s known as “opaque couché, or Pantone 448 C.

The ugliest color award comes from an Australian research and marketing project meant to actually dissuade people from smoking. They used a pool of more than 1,000 smokers to find out which colors were the most visually offensive. At the end of the day, this brown-green hybrid came out on top.

The color will be used on a variety of cigarette packs around the world in an effort to make the packaging look less attractive to current and prospective smokers.

Honestly, I don’t think the color is that hard to look at. I have seen greens with more yellow in them that look more sickly and unappealing. But, taste in color is very subjective. You will also want to make sure you use a properly calibrated monitor in a controlled lighting situation to make sure you get maximum ugliness out of that splotch.

What do you think of the color? Is it enough to turn you off of buying a product? It would be interesting to see if there are trends in perceived "ugliness" based on things like geographic location, or even age.

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