For Los Angeles food photographer Steve Anderson, a new Scottsdale, AZ restaurant’s need for images of its complete menu offered him a challenge he couldn’t pass up. Why photograph every menu item? Because customers of the restaurant who would first be attending films at a neighboring theater would also be ordering dishes on iPad menus with choices beamed wirelessly beamed to its kitchen, and making their selections based on Anderson’s images. For Anderson, the creative challenges were both logistic and aesthetic. When bidding for the job, he knew he would have to devise an efficient system for handling a non-stop procession of food and drink. The system would have to allow him to style, light, and capture almost 40 dishes reflecting a vast array of colors and textures in single day—giving him an average of 12 minutes per subject. In Anderson’s favor: The restaurant’s chefs plated their own creations, and the food came straight from the kitchen, camera-ready.