Instead, Demand is very much interested in the way that we process images today. He noted that it hasn't even been 20 years since internet connections became able to really handle images, yet even in this short time our way of thinking about certain things has changed. He says, "If I say, 'Lady Di’s tunnel,' you know exactly how it looks, you know what I’m talking about, you could make a drawing of that. I have never met you before; I don’t know whether you have been to Paris or not. That is pretty amazing." Much more than the technical or mechanical processes of photography, it's this quality of images and how they relate to our own experience that hold Demand's interest.