Still, as a project, "Stay Cool" is so earnest about being positive. A short text at the back of the book reads: "Please feel free to share these images with everyone. Scan these images. Share these images. Photocopy these images. Bootleg this book. Sell it to strangers on the street... These photographs and all photographs should be shared." Rock on! I'm not really sure what the message here is, but it definitely seems like everyone's having a good time.