Yet the competition out there has become ferocious in the past 10 years. In 1971 the photo editor at Surfer had five of us in his file. By 1981 there were about 150 names in there. About three years ago, there were 1,000. There could easily be 3,000 by now. And a lot of them are incredible artists. You used to get a lot of your stereotypical Spicoli types, but many of these new guys coming in have formal photography educations from Brooks Institute or Art Center in Pasadena. And that means they can shoot studio, fashion, action, sport, snowboard, skateboard and video. That versatility is important, because it means more ways to get paid. Clients love it if they can get catalog, advertising, action shots and web videos from one photographer. The really top guys work with the surf companies. The surf gear industry is an $8 billion-a-year business, so they’ve got some change to throw at good photos.