What draws me to this project is the skill required to make such an expressive, focused study, with such a discernible style, out of something so seemingly pedestrian. These photos are almost anti-conceptual. What you see is what you get. But then there's that realization that you've never really actually looked until now—and that's entirely the point. In an image culture where it's easy to feel like there's nothing we haven't seen, I think it's amazing that a masterful, old-school take on an age-old subject has the capacity to show us something that feels brand new.