Her fashion work is very similar to her dreamy, hallucinatory work in Africa (Sassen was born in Amsterdam, but lived in Kenya between the ages of two and five). Her bold use of color feels particularly at home in her fashion work. And yet, Sassen considers her fashion photography to be entirely separate from her fine art projects. "Art photography doesn't have to serve any purpose, fashion photography does, and that makes a difference," she told Lightbox. "When you're working on fashion campaigns for a commercial brand it's often much less experimental, but still creative in the sense that you have to match the pieces of a puzzle."