It is important to live in a location that is consistent with the subjects you want to photograph: If you want to shoot landscapes, live somewhere you can easily do so; if street scenes are your calling, choose an urban home. Identifying a subject matter that is not widely covered, and reporting on it in depth with beautiful images can be a great way to attract the attention of publications. In Riis’s opinion, prioritizing your passion is always the way to go. “Pick a story that you deeply and personally care about, and photograph it for a long time. Make pictures of that subject that have never been made, dive in and become a part of the story.” Career success, if you market yourself accordingly, will follow.