Seliger's cheekiness didn't leave completely, of course. He recalls a gamble that paid off during a Rolling Stone shoot in 2010 with President Obama. The magazine needed a conventional cover shot, but Seliger also wanted one "to take home" (something he tries for at every shoot). In this case, his heart was set on a photo of both the front and the back of the president's head. "When you have five hours you can try different things," he says. But "when you're shooting the president of the United States in the White House you have six and a half minutes." Working in front of Obama's staff, along with Jann Wenner, a couple of writers, and Seliger's editor, he shot the cover in about five minutes, then grabbed his Pentax and took the president over to a white background he had set up. "I told him I wanted to do a diptych, so I shot a couple frames from the front, then asked him to turn around," Seliger says. "After about five frames he said, 'OK, that's enough art.'" The whole episode took a minute and a half, but the photo may outlive them both.