Although Willett constructs On Display from found imagery, he still makes a series of aesthetic decisions. He decides, for example, to convert the images from color to black and white. He chooses to crop the store environments from the frames, and he enhances the grain. While he is shooting, he also considers the screen flares that disrupt image clarity. Ultimately, however, Willett tries to remain true to the original photographs. His primary interest is to record the found images, not alter them. This strategy makes sense for a photographer who worked for Magnum and whose past work adheres to the documentary tradition.