Annals of Advertising: Air France's Sexy Sojourns

Even those of us who can't afford a week in Paris can admire the new print campaign from Air France. It's sophisticated and sexy, and these days you don't see that combo very much. I love the visual simplicity--the ads show the Air France logo on a flight trajectory that fuses with a passenger's clothes. The passenger, natch, is a beautiful woman, although in some of the ads all we see is her stiletto heel. This is France, so of course there is fashion and a fabulous chignon. The campaign was created by BETC Euro RSCG, which called in photographer Camilla Akrans to execute the visuals.

By Popphoto Staff on November 3, 2008

Even those of us who can't afford a week in Paris can admire the new print campaign from Air France. It's sophisticated and sexy, and these days you don't see that combo very much. I love the visual simplicity--the ads show the Air France logo on a flight trajectory that fuses with a passenger's clothes. The passenger, natch, is a beautiful woman, although in some of the ads all we see is her stiletto heel. This is France, so of course there is fashion and a fabulous chignon. The campaign was created by BETC Euro RSCG, which called in photographer Camilla Akrans to execute the visuals. The campaign captures the way I travel, in my head.--David Schonauer