I know, this is an ad for the Moto Z and the camera module that goes with it, but I think this still points to a lingering trend in the photo world in which people are reluctant to accept the fact that smartphone cameras are, in many ways, good cameras. I think Apple's “Shot on iPhone” campaign is rather brilliant because it shows images taken in places where smartphone cameras really can shine, and the quality it offers is more than enough, even for big print ads. But I think we should already be past this idea of being impressed when a great image is made with a smartphone camera. If the most interesting thing about a photo is the camera with which it was taken, then it's probably not a very interesting photo. Luckily, that's not the case here, but maybe this is where that kind of clickbait approach should stop.