Red Bull BMX Video

I’m not a fan of Red Bull the drink, but their Media House is responsible for some seriously cool stuff. A recent project called Kaleidoscope is a BMX bike video starring rider Kriss Kyle and it’s one of the most innovative I have seen in a while.

In the video, Kyle rides around a world that literally looks like a video game. Throughout the video, there are various optical illusions that I had to go back and watch a few times to figure out how they were done.

The riding is also pretty sick.

I know this isn’t strictly photography-related, but stuff like this really does make me feel inspired to go out and shoot something awesome. Just seeing things created at such a high level makes me want to up my own game.

Here’s a behind-the-scenes look at how it was made.