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The Humane Society of Utah is using a fun, alternative approach to get the word out on dogs that need to be adopted. A much-needed break from the typical shots of sad animals in cages we often see, this photo booth shows off the personality of some very happy animals.

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The images are posted to the humane society’s Facebook and Instagram pages and have proven to be a successful way of reaching future families for these dogs.

The Humane Society of Utah’s special-event manager, Rachel Kelly, reported massive growth to TIME. ” Since we have started utilizing social media, we had a record-breaking number of adoptions, placing over 10,000 animals into homes in 2014,” she said, “we definitely attribute the photo campaign as a large part of this success.”

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The ability of the photo booth setup to capture each dog’s unique personality is a huge help when reaching out to people to adopt, and makes for some pretty hilarious candid shots.

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