There are a lot of photographers out there right now and getting noticed can be tricky. Chris Bauer, however, came up with a clever (depending on who you ask) parody marketing video that is currently getting him a ton of attention. It depicts him as "Male Photographer of the Year."
The video touches on many of the current "hipster" photography trends and even includes the phrase "grip it and rip it." It's clever, well-made and, so far, proving extremely effective.
The ultimate decider about its effectiveness, however, will be how much work it gets him as a photographer in the long run.