As ever, the debate with Photoshop is how much is an acceptable amount of editing. Do you draw the line at what could theoretically be performed with real world hair and makeup? Or with what could have been done in a traditional darkroom? Or with whatever's in the art director's imagination? But these images do a lot to show just how high of a level of editing has become the norm when it comes to advertising, which is something we'd all do well to look a bit more closely at.