Panasonic Lumix TS10 focuses on ruggedization, affordability

Its tough line of TS cameras—that honor still belongs to the TS1—but the scrappy TS10 fills a growing need for affordable cameras that can take a beating and even a bath. The TS10 will come with a price tag of $250 when it hits shelves and beaches in mid-September, but it will also bring with it quite a few features good enough to give its older brother a little bit of a complex.

It's not the flagship in Panasonic's tough line of TS cameras—that honor still belongs to the TS1—but the scrappy TS10 fills a growing need for affordable cameras that can take a beating and even a bath. The TS10 will come with a price tag of $250 when it hits shelves and beaches in mid-September, but it will also bring with it quite a few features good enough to give its older brother a little bit of a complex.

It's waterproof to approximately 10 feet, shockproof from drops up to five feet, dustproof, freezproof to 14-degrees F and now comes with a silicone "jacket" to help keep its metal exterior from getting scratched when you're trying to show off how tough your camera is.

Predictably, you won't find a ton of manual control functions on the TS10. Instead, Panasonic has equipped it with their Intelligent Auto mode, as well as an Intelligent Scene Selector, which automatically puts the camera into one of six scene modes (Macro, Portrait, Scenery, Night Portrait, Night Scenery and Sunset) to accomodate your surroundings.

Image capturing is handled by a 14.1-megapixel sensore behind a 4x optical zoom lens with MEGA O.I.S. to reduce motion blur. They also handle the HD video capture, which cranks out 720p footage in the easy-to-edit Motion JPG (MPEG) format.

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