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Professional photographers are quickly turning the iPhone into standard camera equipment, using it not only as a visual notebook and a method to free their minds from creative stumbling blocks, but also for their commercial work. Below are three pros who have integrated their cameraphones into their daily routine.

**Robert Clark **

New York photographer Robert Clark enjoys the distinction of being the first photographer to shoot a commercial assignment with a cameraphone, his commissioned book Image America. “It’s loose and free, stream of consciousness photography,” he says. “I just treat it as a visual diary, taking notes on my own life.” Other photographers, who at first discouraged him from using a phone camera, changed their minds when they saw the results. “National Geographic photographer David Alan Harvey thought it was the best work I had ever done,” Clark says with a laugh. (above: ShakeIt Photo app)