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Pentax has introduced a new entry-level DSLR today in the form of the K-x–not to be confused with the classic KX. The body draws heavily from their K2000, but adds a few key upgrades like HD video and Live View. The kit checks in at $649 with an 18-55mm F3.5-5.6 DA-L lens. There’s a new lens options as well, in the form of the A L 55-300mm zoom lens. The HD video mode is capable of capturing 720p footage at 24 fps, which is a plus for those who like their footage to look cinematic. Pentax is positioning this 12.1-megapixel camera as the next step up from a point-and-shoot, but also claims it would make a great back-up camera for advanced users.

It also looks like the US will finally be getting in on the brightly colored DSLR action. The K-x will be available in black and Stormtrooper white (that’s not the official name) at launch, but limited quantities of red and blue kits will be rolling out to select dealers. While we couldn’t care less about the color of a camera as long as it produces great images, this seems like the price point where aesthetics might actually drive sales. We’re just glad they stayed away from pink. All the important details and more pictures after the break. –12.4 megapixel CMOS sensor with sensor-shift Shake Reduction