Most business cards are by definition boring, but if you’re a photographer you want to showcase how creative you are. Since it’s a small piece of yourself that you leave with a prospect client it should stand out from the pack and make them want to visit your website/give you call.
But before you get started, follow this advice that’s always important:
“Know your market: When designing your business cards, think about the people you want to hire you: If you’re selling prints on Etsy, a handmade aesthetic will go a long way. If you’re hoping GQ will send you on assignment, you should go for a more sophisticated, polished look.
Image: Nothing says photographers have to have photos on their cards. If your work has a characteristic color palette, choose one or several of those colors and use them instead of a photo. That way if you decide to overhaul your portfolio with all-new photos, you won’t get stuck with an old picture on your business cards.
Lettering: The font on your cards may seem like a trivial detail, but art buyers and photo editors really pay attention to it. Make it simple and easy to read. Time-tested, classic fonts make you seem more design-savvy (even if you only have the ones that came installed on your computer). When in doubt, use Helvetica or Times.”
(photo via photojojo)